Trump Wants to Deregulate Online Gun Sales, His Son Stands to Make Millions From It

Proposed regulatory overhauls by the Trump administration aimed at permitting the direct home delivery of firearms are poised to generate millions of dollars for Donald Trump Jr. through his equity stake in a major online gun retailer.

The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) has outlined a package of 34 deregulatory measures, including provisions that would authorize licensed dealers to ship handguns directly to residents' doorsteps following online background checks.

A parallel measure from the U.S. Postal Service seeks to overturn a century-old prohibition on mailing handguns.

Ethics watchdogs have flagged the policy shift as a primary conflict of interest.

The president's oldest son holds an active role as a consultant and board member at Texas-based GrabAGun Digital Holdings, an online marketplace seeking to become the "Amazon of guns."

Financial Windfalls and Corporate Ties

The younger Trump secured a 1.1 percent ownership stake in GrabAGun in December 2024, acquiring 300,000 shares of stock as part of an advisory agreement shortly after his father's second presidential victory.

While the company's stock value has plunged 85 percent since it went public via a special purpose acquisition company (SPAC) merger in July 2025, a sudden pivot to direct-to-consumer digital commerce could dramatically reverse its fortunes.

GrabAGun's leadership has actively prepared to capitalize on the federal regulatory shifts.

Company executives recently launched Pew Logistics, a subsidiary designed to provide digital fulfillment and white-label direct-to-consumer software to firearms manufacturers, aiming to bypass traditional brick-and-mortar sales channels entirely.

Donald Trump Jr. has publicly championed the digital expansion of the firearms industry, targeting a younger demographic of online buyers.

The financial intersections extend further into his portfolio, as GrabAGun utilizes a financing system operated by Credova Financial, a subsidiary of Public Square Holdings, where Trump Jr. is also a board member and investor.

Ethics Scrutiny and Market Upheaval

The administration's rapid push toward gun deregulation has drawn fierce condemnation from ethics organizations and gun-control advocates.

Critics draw parallels to previous political scandals, noting that the president's family stands to profit directly from executive actions enacted during the administration's tenure.

White House and agency officials have repeatedly denied any coordination or improper influence regarding the ongoing rulemaking processes.

A spokesman for Trump Jr. stated that the president's son operates strictly as a private businessman with zero involvement in federal policy decisions.

The ATF projects that nearly half of all U.S. firearm transactions, approximately 3.3 million buyers annually, could eventually migrate to online home delivery if the proposals are implemented.

The formal public comment period for the federal firearms revisions is scheduled to close in early August, with final implementation projected for late 2026 or early 2027.